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CPA (cost per acquisition)

The commission an advertiser pays a publisher or affiliate when a referred person signs up or buys, "cost per acquisition." In the GLP-1 telehealth space these payouts can be substantial, which creates an obvious conflict of interest for review sites. We name it here for transparency: on this site, scores are locked before anyone checks a provider's CPA, and the figure is never published. See our methodology and pledge.

Related terms: Direct-to-consumer (DTC) · Telehealth

See also: How we make money · Our methodology

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