A model where a company sells a product or service straight to the public, bypassing the traditional middlemen — in this space, telehealth platforms that prescribe and ship GLP-1s without you visiting an in-person clinic. DTC made treatment far more accessible, but it also concentrated marketing dollars and affiliate commissions, so the loudest brand isn't always the best-scored one. Convenience and quality of care don't always move together.
Related terms: Telehealth · CPA (cost per acquisition)